Networking
Switching, routing, wireless and structured connectivity from leading enterprise vendors, specified to your site and sized for growth.
E-commerce · Technology · General trading · Software · UAE
Technology and general trade, supplied online, with experts behind every order.
Next Step Forward supplies enterprise IT hardware and software, and imports and trades general goods including herbal and wellness products, for businesses across the Middle East and Europe, and is developing its own subscription software products. Ask for a quote, get straight answers, and have it delivered.
Technology
Everything a business network and office runs on
Physical hardware and licensed software, supplied to order. Send us your requirement and we confirm compatibility, pricing and lead time in a written quote before you pay.
Computing & servers
Servers, workstations, storage and peripherals for offices, data rooms and branch sites, with configuration advice before you buy.
Security & firewalls
Next-generation firewalls, endpoint protection and backup, chosen to fit your risk, your team and your budget.
Software & licensing
Operating systems, productivity, virtualisation and business software, licensed correctly and supplied with a clear audit trail.
Virtualisation & cloud
Design and supply for VMware, Hyper-V and hybrid cloud environments, from migration planning to performance tuning.
Custom software
Bespoke applications, integrations and automation built by engineers who have run production systems for global enterprises.
General trading
Sourcing, importing and supplying goods beyond IT
We buy from manufacturers and wholesalers, handle the import paperwork and logistics, and supply trade customers in the UAE and neighbouring markets. One quote, one point of contact.
IT and electronic hardware
Servers, networking, workstations, storage, peripherals and accessories, supplied as physical goods with delivery, manufacturer warranty and proper documentation.
Herbal and wellness products
Traditional herbal and wellness products imported from Asian manufacturers and supplied to retailers, distributors and trade buyers, subject to the registration and labelling rules that apply in the UAE.
Sourcing and import
Tell us what you want and we find it, negotiate with suppliers, arrange freight, customs documentation and delivery, and quote the landed cost up front.
- Supplier checks and written specifications before an order is placed
- Import documentation, customs clearance and VAT handled and itemised
- Batch, expiry and labelling details recorded for consumable goods
- Multi-currency quotes and clear payment terms
Herbal and wellness products are general-use goods. We make no medical claims, and nothing on this site is medical advice or intended to diagnose, treat or cure any condition. Availability of specific products depends on regulatory approval in the destination market.
Software products
Subscription software we are building
Alongside trading, Next Step Forward is developing its own software-as-a-service products, sold online to businesses and consumers. Both are still in development and early access, and are not yet taking subscription payments. When paid plans open, online payments will be processed by Stripe, a licensed payment provider.
Taleform
AI video editing that listens to your voice. Upload your footage and your voice, and Taleform trims, times and assembles the edit for you to review and approve. Four studios, from a quick voice-led edit to a full production.
Courtship AI
An AI dating coach for adults. Honest reads of your chats, replies in your own voice, and a briefing before a date and a debrief after. It advises; you decide and you send.
How it works
From enquiry to delivery in four steps
Tell us what you need
Send a list, a spec or just the problem. We will ask only what we need to quote accurately.
Receive a written quote
Itemised pricing in your currency, lead times, delivery terms and VAT shown clearly.
Confirm and pay
Approve the quote and pay by the method stated on it. Your order is then placed with the supplier.
Delivery and support
We deliver to your site, help with set-up where agreed, and stay available for questions afterwards.
Why Next Step Forward
Commercial discipline with technical depth
- Consultancy-led. We recommend what fits, not what happens to be in stock.
- Supplier relationships. Direct vendor and distributor channels, negotiated for price, terms and continuity of supply.
- Cross-border by design. Experience supplying across the Middle East and Europe, including customs paperwork, VAT and multi-currency quoting.
- Import know-how. Sourcing, freight, customs and landed-cost quoting handled for you, for IT hardware and general goods alike.
- Our own products. We build and run subscription software, so we understand software licensing, support and customer data from both sides.
- Security and privacy. Customer data is handled under our privacy policy and never sold.
About
Run by an engineer who has also run the business
Next Step Forward is led by Jon MacRae, who has more than 20 years in IT, software and international trade. He has been Middle East & Europe Director of an enterprise technology supplier, owner and managing director of a software and hardware development and consultancy business, and technical director of a security software company, negotiating customer contracts and supplier agreements throughout.
Earlier, he delivered network and infrastructure projects for global banks and a worldwide pharmaceutical group. That background shapes how we work: honest scoping, clear pricing and delivery that matches the quote.
Contact
Tell us what you need
We reply within one to two business days with questions or a quote.
info@nextsf.ae
nextsf.ae